Coca Cola Racial Discrimination Lawsuit - 1366 Words

COCA-COLA RACIAL DISCRIMINATION LAWSUIT 1999 (INGRAM ET AL. V. THE COCA-COLA COMPANY) Have you ever heard of the saying â€Å"never judge a book by its cover†? To judge someone based on what they look like on the outside, how they act, or even how they dress is discrimination. Discrimination is the practice of unfairly treating a person or group of people differently from other people or groups of people (Merriam-Webster). While discrimination is a significant problem in todays society so is racism. Racism is not something new; it has been around for centuries. Racism is a major factor in many of the events that have happen in the past as well as the events that are happening in society today. John Pemberton invented Coca-Cola in 1886 in Atlanta Georgia selling only nine bottles a day. Today Coca-Cola is one of the largest distributor and marketer of non-alcoholic beverage company’s in the world. It’s everywhere. Coca-Cola has 900 plants around the world and approximately 123,000 employees worldwide with its product being sold to 200 countries. It has hundreds of brands and thousands of products sold worldwide. Coca- Cola has one of the most sophisticated and persistent production and distribution systems in the world. It markets its product affordably in restaurants, stores, vending machines; concession stands, sporting events and etc. They also sell apparel with there logos on them to promote their brands and products. With a brand so large and successful it has severalShow MoreRelatedThe Coca Cola Company Struggles With Ethical Crisis1174 Words   |  5 PagesThe Coca-Cola Company Struggles with Ethical Crisis The Coca-Cola Company has struggled with ethical problems since the beginning of the 1990’s. The company has been accused of discrimination, interest of conflicts, and channel stuffing. (O.C Ferrell, John Fraedrich, Linda Ferrell, 2011) The Coca-Cola Company is known as the world’s largest beverage company. The last ten years has been exceptional until the company struggled to meet its financial objectives and encountered a number of ethical crisesRead MoreThe Ethical Issues That Coca Cola Inc.1273 Words   |  6 Pagesthis Project Management essay, I am going to be talking about the ethical issues that Coca-Cola Inc. faced in the past several years. How the biggest world wide soft drink company faced Racial discrimination allegations, inflated earnings related to channel stuffing, and trouble with the distributors. I’ll be reviewing the consequences of all these actions, and how they recovered. Analysis Coca-Cola is a world wide know soft drink beverage organization. Started by a pharmacist namedRead MoreThe Coca Cola Company s Corporate Responsibility Regarding People, Planet, And Profit1162 Words   |  5 Pagesthe law or ethical standards of conduct attract negative publicity rather than positive discretionary activities, for example, community-outreach efforts and philanthropy. This paper seeks to analyze the Coca-Cola Company’s corporate responsibility concerning people, planet, and profit. The Coca-Cola Company was founded in 1886 in Atlanta, Georgia and has grown to become the world’s leading non-alcoholic beverages company. It specializes in manufacturing, marketing and distribution of its concentrateRead MoreCoca Col The World s Largest Beverage Company884 Words   |  4 Pageskey facts are that â€Å"Coca-Cola Company is the world’s largest beverage company and markets four of the world’s top five soft drinks brands namely Coke, Diet Coke, Fanta, and Sprite† (Ferrell, et al, 2013, p. 309). Over the years Coca-Cola has remained ahead of Pepsi, its main competitor. In 2006 however, Pepsi moved ahead of Coca-Cola by focusing on snack food and innovative strategies in the non-cola beverage market (Ferrell, et al, 2013, p. 309). The reputation of Coca-Cola has not only been amongRead MoreCoca Col The World s Largest And Most Successful Beverage Company Essay1596 Words   |  7 PagesCoca-Cola Company Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (â€Å"Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,† 1995). Coca-Cola was first to move into the marketplace and by being first to move intoRead MoreCoca Col The World s Largest And Most Successful Beverage Company Essay1595 Words   |  7 PagesCoca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (â€Å"Structure and culture - creating an effective organizational structure - Coca -Cola great Britain,† 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplaceRead MoreCoca Cola Company Struggles With Ethical Issues Essay1502 Words   |  7 Pages The coca-cola company struggles with ethical issues Name Institution Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto GoizuetaRead MoreCoca-Cola: Diversity2576 Words   |  11 PagesAnalysis of an Organization: Traci Jancasz June 15, 2010 MGT 540: Diversity Professor Venecia Morris Graduate School of Management Table of Contents Introduction 3 Racial Discrimination Issues 3 â€Å"Quota Cola† Case 3 Cincinnati Case 4 Hawaii Case 4 Coca-Cola Company Reaction to Lawsuits 5 Analysis of Coca-Cola Diversity Initiatives 8 Works Cited 10 ------------------------------------------------- Introduction In order for any organization to flourish, there must be inclusion of culturalRead MoreCoca Cola Ethical Issues Essay1246 Words   |  5 Pagesnumber of ethical issues that Coca Cola has had within the past decades. The company has been accused of a number of unethical behaviors that had to do with the safety of their products, financial issues, also a contamination scare in 1999, and issues based on their competition. They were also accused of racial discrimination, distribution of additional goods being sent out to suppliers before the quarter ended, also known as channel stuffing. Other ethical issues Coca-Cola had were exhaustion of waterRead MoreCoca Col Unethical Activities799 Words   |  4 PagesSince the 1990’s Coca-Cola has been involved in some scandalous and very unethical activities in areas such as product safety, anticompetitiveness, racial discrimination, channel stuffing, distributor conflicts, intimidation tactics, pollution, depletion of natural resour ces, and health concerns (Ferrell, Fraedrich, Farrell, 2015). According to the case study, they have been named in multiple law suits; some which resulted in out of court private settlements, others in a court battle and still